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I visited etc. Venues in Bishopsgate for Citrix Future of Work Tour 2019 on September 11 2019. There were three main takeaways
Consumer like experiences
Consumer like experiences
the keynote, they mentioned how consumer applications like Facebook are very
easy to use, data is surfaced to you in the simple way and interactions are
straightforward. Employee tools however, are usually quite cumbersome and
difficult to use.
product was realised out of the acquisition of Sapho
late last year
provides the employee with a feed built up from connections to various SaaS
applications. This feed also allows some basic interactions e.g. booking
leave in WorkDay or approving expenses in SAP. It is built on their cloud
offering and includes AI and ML to increase productivity e.g. if you as a
manager always approve expenses under £50, it would start to automate this
exercise. A challenge was raised about employees “gaming” the system, but
Citrix’s response was that the same AI/ML would be able to identify staff who
were always putting in £49.99 requests and force the manager to review.
isn’t very “new” news as it was talked about at Synergy, but the demos were
pretty good. They launched a Citrix secure web app to launch WorkDay to
book some leave and it took 3-4 minutes end to end. Using Intelligent
Workspace it took about 20 seconds.
are a bunch of pre-built integrations out there for popular SaaS apps and a
Microapp builder which is a low/no code solution for building your own
of these app notifications into Teams or Slack is supported too.
Citrix betting big on their cloud offerings. By using Citrix Cloud with
analytics, they are able to make more intelligent decisions around security
for users. Being able to check risky sign-ins or other unusual
patterns. They can also take feeds from other products such as Microsoft
Azure AD to help provide a better context and make better decisions. They
can also output their data to third parties SIEM solutions like Splunk or Azure
analytics piece is also for performance
too. By leveraging Citrix Cloud, you can get a much better breakdown of
the user experience. It looks like Director that you may have on-premises
but includes much more fine grained information about the user’s session.
With their ML, they can see trends too.
felt like Citrix were trying to flog SD-WANs to anyone that would listen.
They did a session on optimising Office365 and provided some stats on how using
SD-WAN could increase MS Word launch speed by 55%. Sounds great…how do
they do that? Well, in essence they are using SD-WAN to breakout directly
to the internet/Office365 from branch offices rather than going through your
also talked about Citrix
intelligent traffic management, again using Citrix’s Cloud to make better
decisions on network routing and performance. They are collecting 15
million data points everyday which can help them route traffic in the most
expeditious way. We didn’t get a demo of this, but they provided the
following links which might be worth looking at.
was a secret demo room which showed three products that Citrix engineers had
created in their 20% free time. These may not see the light of day and
they were keen to ask for feedback from customers.
I won't ruin the surprise if you are due to go to a future event, but I recommend registering to see them if you can. If you can't get there and want to know more, ping me on LinkedIn!
was a session on provisioning Windows 10 in Azure which I caught the end
of. Citrix are suggesting their USP over WVD and more generally is that
you can use Workspace to access any of these services from one single entry
point. This makes sense, but it also requires you to buy in Citrix lock, stock and barrell. Something I am sure their Sales team will be happy to discuss with you! Other than that, the provisioning plane in Citrix Cloud looked
similar to Workspot.
key takeaway was the fact that Citrix really want you to become a Citrx Cloud
customer.This obviously provides them
with a better licencing model which is sustainable as most tech companies are
going down the subscription route, and as many of the offerings they are
bringing out have some ML or AI baked in, it is difficult/impossible to
backport this to On-Prem.Other than
that, Citrix want you to buy a bunch of SD-WANs…to connect to theirs and other
was a well put together day and if you have the opportunity to attend in a
different region, I recommend it.